EcoVelocity 2012
May 16, 2012 Leave a comment
Road transport accounts for 22% of total UK emissions of CO2 and of the 33 million vehicles on our roads, 27 million are cars. At Carbon Voyage we make a great effort to work with transport providers who use environmentally friendly vehicles – for our recently launched Earls Court and Olympia service, we are working with GUTSi which operates the UK’s first 100% electric executive bus. With the car market being so large and people thinking more about their carbon footprint, it’s no surprise then that car manufacturers are investing in new technology and promoting low carbon vehicles. In order to keep up with the latest vehicle technology, I visited EcoVelocity last week at London’s ExCel which was advertised as a low carbon motor event, showcasing the ‘latest cutting-edge technology from the world’s leading car manufacturers’.
My first impression as I entered the exhibition hall was how quiet it was and how few exhibitors there were; in fact, if the Grand Designs Live show had not been on next door offering reciprocal entry to each show, it would have been very quiet. However, if you were in the market for a low carbon or electric vehicle, there was a reasonable selection of vehicles to choose from and test drive in the adjacent hall: ranging from supercars, such as the Fisker Carma and Tesla Roadster with their visual appeal, to the boxy little mia electric van from France, and more mainstream offerings from manufacturers, such as Vauxhall, Peugeot and Nissan. With regards to Japanese manufacturers, it was surprising that Toyota Prius was not present at the show, as they probably have the most brand recognition in the UK market for hybrid vehicles. In addition to the manufacturers, there were many companies offering charging points all over London, along with the utility EDF Energy promoting its recharging solutions. From a collaborative consumption standpoint, there was only one company exhibiting, namely Zipcar whose rather ordinary stand was awash with green balloons to reinforce its ‘eco-friendly’ credentials; furthermore, although not present at the show, I noticed that BlablaCar was offering its services in the travel section of the website. Clearly I’m biased, but I think our offering of shared transport is far more suited to visiting exhibition centres in London than what BlablaCar is proposing, as who wants the hassle of driving their own car to ExCel. Incidentally, we hope to include ExCel and other well-known venues in London as part of our service very soon – watch this space!
Overall, I thought the show was a bit disappointing and didn’t generate much buzz and excitement which was a missed opportunity, considering the number of people from Grand Designs Live next door who could have been attracted to the show. My personal highlight was the mia electric van which is incredibly well-designed; sadly, it’s not large enough to carry passengers for our use. Interestingly, the government has introduced an electric van scheme which gives grants to drivers of up to £8,000, which is an extension of the plug-in grant for electric cars which is up to £5,000 for drivers. Let’s hope these incentives and the improved products from manufacturers, along with the charging infrastructure, encourage more people to take the plunge and buy an eco-friendly car for the benefit of us all.








Earls Court and Olympia



