The Launch of Tesco Carbon Voyage

We are launching a ride sharing service called Tesco Carbon Voyage this week in partnership with Tesco and the University of Manchester’s Sustainable Consumption Institute (SCI). The service will be operating as a twelve week trial at three of Tesco’s big stores in North West London; if it proves successful, it may be extended. To visit the site, click here. The service will be offered to Tesco Clubcard holders in three Tesco Extra stores in North West London.

This is a really important activity; 84% of all passenger car trips in the United Kingdom only have one occupant according to DfT figures, so any opportunity to increase vehicle occupancy can have a impact on reducing carbon emissions, congestion as well as cost. The service we provide will be great in being able to get a baseline of the impact of customer travel to and from these stores and then identify potential financial and environmental savings.

What we are trying to do here is firstly understand travel patterns to and from supermarkets and then provide Tesco customers with a safe and convenient way to share their trips to and from their stores. The customers of the service will be able to book via phone, text or online. We will capture all the financial and environmental data so customers can find out how much they are saving through the ride-sharing scheme.

At the end of the trial, the SCI will also interview several hundred participants to get a detailed understanding of their views to such a service – what is a good enough incentive to get people to share, what barriers are there and so on. Something that is unique here is that not only are people being surveyed about their travel patterns, but we have the opportunity to see what they actually do. The SCI has also written a short information piece on this trial here.

As a start up, this is a tremendous opportunity to deploy a service on a very large scale and demonstrate the value of what we have to offer, and we’re really pleased to have been selected by these organisations to help them deliver this service.