IBM Sustainability Summit 2011

Watching an empty train roll past yesterday morning while I waited to get on my way to a meeting gave me some pause for thought to consider the IBM Summit I attended on Tuesday in central London at 8 Northumberland. Unlike the event last year which was completely focused on transport, this had a wider series of topics being discussed, many linked to getting consumers to be more sustainable. There were a number of breakout sessions and workshops focused on questions around getting people to act in more sustainable ways, and some specifically linked to transport, for which the consensus was that it was crucial to challenge the norm of behaviour.

As with other more general sustainability events, it was a good opportunity to reflect on what we do and what some of the challenges are that we need to consider in overcoming in order to act/ be more sustainable. The key transport breakout session was around the topic of liberalising travel information to help people go greener. This is important, but at the very heart of the matter is the issue of pricing – until sustainability and pricing are linked, then it is going to be difficult to get the behaviour change necessary to really achieve great things with sustainable transport.

This morning, I attended an event put on by the Committee on Climate Change discussing UK shipping emissions, which was particularly interesting in terms of highlighting that transport-related emissions are going to become a greater problem over time as it is left behind energy in priority. It is clear, as they suggested, that this issue does need to be addressed, but it does not come without difficulty. I fear that a key stumbling block will of course relate to getting some form of international consensus on how to deal with this through the International Maritime Organization. It sort of reminded me of a Monty Python short video played on Tuesday by Mark Earls, one of the speakers at the IBM summit (shown below). Fortunately though, as one person highlighted today, it is in the best interests of the shipping community to reduce costs which will hopefully reduce carbon emissions anyway!